JRE 2469 · March 18, 2026

Brigham Buhler

healthpoliticsbusinesssciencephilosophy

Who is Brigham Buhler?

Brigham Buhler is the founder and CEO of Ways2Well, a functional and regenerative care clinic, and owner of ReviveRx Pharmacy.

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TLDR — Key Topics and Moments

  • 01Brigham Buhler discusses efforts to reclassify peptides under the new FDA administration led by Secretary Kennedy, marking the first time he's had regulatory access and dialogue after years of stonewalling
  • 02The prostate cancer and testosterone therapy fear comes from a single 1930s study with only three patients, one of whom dropped out, a myth that has persisted for nearly a century despite modern research debunking it
  • 03The FDA is working to remove black box warnings on hormone replacement therapy for both men and women, recognizing that hormonal decline drives health decline and hormones are crucial for health span
  • 04Big pharma's billion dollar lobbying efforts are actively suppressing peptide access while simultaneously acquiring peptide companies from China, creating a hypocritical double standard in regulation
  • 05The American healthcare system is built to monetize chronic disease treatment rather than prevent it, with the average American on four or more prescription drugs and exercise being six to seven times more effective than antidepressants
  • 06Compounders filling FDA backlog requests for medications like GLP1s generated only 1.5 to 2 billion in revenue compared to big pharma's 35 to 40 million in projected GLP1 revenue, contradicting claims of patent infringement

The Show

Brigham Buhler sits down with Joe to discuss the regulatory landscape around peptides and hormone replacement therapy, and the conversation becomes a masterclass in how dogma, money, and lobbying shape American healthcare policy.

The episode starts with Joe dealing with seasonal allergies in Austin, and Brigham immediately pivots to talking about colostrum as a solution. From there, he dives into the biggest news: the current FDA administration under Secretary Kennedy is actively working to reclassify peptides that were designated as dangerous under the previous administration. Brigham's been grinding on this for two and a half to three years, submitting 17 FOIA requests that were completely ignored by the prior FDA. Now, for the first time, he has a seat at the table and actual dialogue happening. It's a radical shift.

The testosterone and prostate cancer discussion is where things get really wild. Brigham breaks down how the entire fear of testosterone causing prostate cancer stems from a single 1930s study conducted by one urologist. The study had three patients. One dropped out. One was chemically castrated. The other had normal testosterone levels and showed no increased risk. Yet this one study became the foundation for decades of black box warnings and doctor paranoia. Even when testosterone therapy exploded in popularity and there was no corresponding spike in prostate cancer rates, the dogma persisted. It wasn't until the 1990s that Dr. Morgan Tyler actually did research on men with prostate cancer, treated them with HRT, and found zero increased risk. A hundred years later, the FDA is finally changing course and working to remove these warnings.

Brigham explains the receptor saturation concept pretty clearly: you can only water a plant so much. Once the prostate receptor sites are saturated with testosterone, they're saturated. Push past optimal threshold and you actually get insulatory benefits against cancer. But for decades, doctors just parroted what they learned in medical school without actually looking at the data.

The conversation then shifts to the real villain in the story: big pharma lobbying. The GLP1 weight loss peptides like ozempic and Wegovy became massive blockbuster drugs. Eli Lilly went from being worth a certain amount to 7xing their value, now at around 800 billion. These companies spent billions developing these drugs and want to protect their patents. Fair enough. But here's where it gets absurd: Eli Lilly is lobbying the government saying peptides are dangerous, especially ones from China, while simultaneously signing a 7 billion dollar deal to acquire a peptide company from China. The hypocrisy is stunning.

Brigham walks through the numbers on compounding and patent infringement. The entire compounding industry did about 1.5 to 2 billion in revenue during the GLP1 backlog period when the FDA actually asked compounders to make these drugs. Big pharma claims they lost 7 billion. But Eli Lilly is projected to do 35 to 40 million in GLP1 revenue this year alone. That's not patent infringement. That's an accounting error. Yet the lobbying power is so intense that legislators are hearing the 7 billion dollar figure and getting scared.

The broader issue Brigham keeps hitting is that American healthcare isn't built for prevention and health optimization. It's built to manage symptoms of chronic disease while keeping people on multiple prescription drugs. The insurance model treats healthcare like car insurance: great at handling catastrophic events like heart attacks and strokes, completely abysmal at preventing chronic disease. The average American is on four or more prescription medications. We spend more on healthcare than any other nation and we're the sickest. That's the system that exists today.

Brigham's point about exercise being six to seven times more effective than antidepressants is particularly damaging to the current system because you can't monetize exercise. There's no pharmaceutical company making money when someone goes jogging. But get someone on an SSRI with a major label change in 60 to 80 percent of approved drugs? That's a recurring revenue stream.

The conversation ends with Brigham advocating for a complete paradigm shift toward proactive, predictive, personalized, preventative medicine. Using AI, genetic sequencing, blood work, biomarkers, DEXA scans, and VO2 max testing to track people in their 30s before chronic disease shows up. That's the future he's fighting for. Peptides are just one small piece of it.

Key Moments

Brigham reveals FDA is actively reclassifying peptides under Secretary Kennedy administration after years of FOIA stonewalling0:04:30Breakdown of the infamous 1930s prostate cancer study that had only three patients and became the basis for decades of testosterone fear0:09:15Discussion of how dogma and group think in medical academia perpetuate myths for decades despite contradicting evidence0:18:45Revelation that Eli Lilly is lobbying against peptides from China while simultaneously acquiring a peptide company from China0:28:30Brigham explains how the entire healthcare system is built to monetize chronic disease treatment rather than prevent disease0:42:00

Best Quotes

"The truth of the matter is it's about 1.5 to 2 billion total that this industry was able to compound during the backlog in order to meet the needs of the American people. They're going to do 35 to 40 million in just GLP1 drugs this year in revenue."
"60 to 80 percent of the drugs that make it through the drug approval process will have a major label change or recall. That's the FDA's own numbers."
"Exercise is six to seven times more efficacious than an anti-depressant."
"If your concern is that these companies didn't get the juice worth the squeeze from the patent, Eli Lilly 7xed the value of their company. They're worth 800 billion. Nobody was harmed."
"The system is built to monetize and profiteer off of treating the symptoms of chronic disease. It's become a prescription management system, not a health care system."

Products and Books Mentioned

Everything brought up in this episode — linked to Amazon.

AG1

Amazon

Daily health drink combining multivitamin, pre and probiotics, superfoods, and antioxidants to support immune system and digestion.

Perplexity

Amazon

AI app and search tool referenced for answering questions and providing information.

Athletic Brewing Co. Non-Alcoholic Beer

Amazon

Near beer option with less than 0.5% alcohol.

Blind Spot

Amazon

Book by Marty McCary exploring dogma in medicine and how consensus thinking can override science.

Ways2Well

Amazon

Functional and regenerative care clinic founded and run by Brigham Buhler with over 90,000 patients nationwide.

ReviveRx Pharmacy

Amazon

Compounding pharmacy owned by Brigham Buhler specializing in peptides and other regenerative medicine compounds.

As an Amazon Associate we earn from qualifying purchases.

Full Transcript (click to expand)

Joe Rogan podcast. Check it out. >> The Joe Rogan Experience. >> TRAIN BY DAY. JOE ROGAN PODCAST BY NIGHT. All day. >> Great. Good to see you, my friend. >> Thanks for having me, man. >> My pleasure. Always. Um, lots going on, man. >> There is a lot going on. Per usual. >> Lot. I got [ __ ] allergies, dude. You hear me? You know. >> Oh, yeah. You sound stuffed up. I was going to ask. >> That's crazy. I was like, "Am I getting sick?" And then I worked out. I'm like, "No, I feel great." Like, physically, I feel great, but I'm >> I don't know what's what's spiking right now. Do you know? >> I don't know. There's a bunch going on. >> Yeah. >> Everybody's got sore throats. It's crazy. They say you don't get it when you live here for like a few years and then you start getting it a lot. And I was like, I ain't getting it. And then about four years in, I started getting these horrible sore throats and stuffy noses. Is there a peptide for that? When I first moved here, the cedar killed me. I mean, because Houston doesn't have cedar. So, it was pine trees in Houston and moving to Austin, the cedar crushed me for the first like year and a half and then I got over it. My body just got used to it, I guess. >> Yeah. I think my body has to get used to it. One thing that does help is colostrum. I take col that arm. >> Yeah. You can tell a difference. >> Yeah. Yeah. Makes a big difference. Yeah. If you take it a lot, take it every day. Stay consistent. >> Yeah. I think all of that stuff there's benefits that so many people overlook. >> I know. So, we were talking um what's the uh latest >> um man. So, I know you just had Secretary Kennedy on a few weeks ago. Yeah. >> Um the latest is uh you know, hot off the press as of yesterday. Um I know the administration is still working diligently to reclassify peptides. I know that that kind of got unveiled on the podcast. Man, that has been a labor of love for the last two and a half, three years, whatever it's been that we've been trying to get this done. Um, and I know I said this when I was on here six months ago, but I'm truly the most optimistic I've ever been and with reason. I want to like temper expectations, but you know, the prior administration of the FDA put these things into place prior to Secretary Kennedy and this administration taking over. It was almost like a Trojan horse. They just planted this little bomb in the middle of everything. Um, and classified these peptides uh as dangerous. Um, and so I've for the first time in my life over the last decade of 20some years of being in healthcare, you know, the during before Secretary Kennedy and this group of folks were in a position to drive meaningful change, they made these changes with the peptides. I submitted 17 foyer requests, 17 to the FDA. They have never once responded to a single foyer request just asking for clarity about safety and why did we make this decision and they're supposedly by law required to respond to this request. So to go from that environment where you're being stonewalled and you have no accessibility and no line of sight and no answers to anything to being able to at least have a seat at the table and a voice is pretty revolutionary. Well, it's just very helpful that he actually uses them, >> that Kennedy uses them and he knows the benefits of them and he's very educated on it. That helps a lot. >> Someone who is actually fit, takes care of himself and uses peptides and understands what millions of people know. >> Yeah. >> I mean, there's millions of people right now that are taking peptides and it's radically improved their health and their vitality. >> I one of them. >> Yeah. And and me, too. Like I again I was I was the typical American patient. I was on the cusp of diabetes. I was obese. I'm a former fat kid, you know, like everything that was could be going wrong in my late 30s was going wrong because I had bought into the system and trusted the system and thought, hey, if I get my blood work annually and I follow the doctor's rules, you know, the system's just not built that way. Um, and that's where I think the nuances of peptides are really difficult for a regulatory body like the FDA. And so to like systematically try to break it down for the folks that are legacy employees at the FDA have had that opportunity thanks to this administration and Secretary Kennedy and uh you his his right-hand girl uh Stephanie Spear has been integral in setting meetings and and trying to move the needle. Um, Marty McCary, who's the head of the FDA, I had the privilege of knowing him before he took that role. We testified together at the Senate level. Um, and Marty, he he really is I don't know if have you ever read his book? >> No. >> Uh, it's called Blind Spot. >> One of the things that I love is I philosophically agree with everything that Marty laid out. I mean what what he's saying is dogma and that medicine is so worried about defending their principles and where they stand that they're they're ...

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